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Nissan Excites with Jetlink Conversational AI This Time
Before meeting Jetlink, Nissan was in search of a chatbot platform that can create dialogs with their customers on digital platforms and helps lead generation therefore increases sales at the and. They wanted to speed up their respond time for better customer experience and be reachable 24/7.
When Nissan Turkey come up with the chatbot idea to Nissan Global, the answer was that is going to be Nissan Global’s strategy, so go for it. During the desicion process, Nissan examined a range of different global and local platforms, and decided that Jetlink is the best fit with their needs.
6046 hours
saving from customer service operations in 1 year
30.755
lead generation during 2 years
94,7%
Intent match accuracy
About Nissan
Nissan is a global car manufacturer that sells a full line of vehicles. Their motto is “Innovation That Excites” and they are quite on track with this. And having a chatbot onboard is might be their latest exciting innovation.
Industry: Automotive
Company size: Enterprise
HQ location: Yokohama-shi, Kanagawa, Japan
Products & Services used
Conversational AI engine
Web messenger
Facebook integration
WhatsApp business API
Premium managed service
Measurable Results Might Be The Key But Creating Meaningful Dialogs with Your Customers is Way Better
When it comes to digitalisation, it doesn’t only mean measurable data. It is also about transforming monologs into dialogs in terms of digital channels. Nissan wanted to create more meaningful dialogs with their customers and a sophisticated conversational AI was the best solution to reach this goal.
Nissan positions its chatbot as a colleague who has expertise on every topic about Nissan from the company backrgound to the sales promotions. They named it Bilge, a unisex name in Turkish, also means “wise” in English.
Nissan Bilge learns more and more everyday and has 94.7% intent match ratio on its knowledge so far. Nissan Bilge also collects visitor information for live agents to reach them about cars and sales promotions.
313.176 Clicked Proactive Messages in 5 Months
Jetlink Proactive Messages tracks your visitors behaviours on your website and offers them help or information when they need it, in the right time and right place. Since we started to use proactive messages for Nissan, it got 313.176 hits just in 5 months and almost 20.000 of our productive messages were answered by users. In other words, we’ve got in to a dialog with 20.000 more visitors. Check out the video below for more about the proactive messages.
" We at Nissan collaborated with Jetlink in order to develop our very first chatbot and launched it on our web site and Facebook messenger. The Nissan Bilge chatbot brought tremendous results both for lead generation and automation of customer services. We provided customer support around the clock and that resulted to have %28 more customer satisfaction. "
Mert Alpkoçak
Digital Marketing
The full interview
What is next?
Since Nissan positioned Nissan Bilge as one of the “wisest” people about Nissan’s products as services, the bot will be learning more and more to be able to answer all of the customer questions. In addition to that, Nissan is on the way to have one of the best lead generation success stories, that we can tell. We believe the most important part of this is natural conversation. Nissan Bilge offers one of the most human like chat experience in the industry. The next step is making it more human and give it a voice for a better customer experience and accecibility.
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