How AI can help member experience in sports industry
Redefining Boundaries with Innovation
Since 2021, MACFit and Jetlink have joined forces to redefine the fitness industry through digital transformation. This partnership is not just about technology—it’s about revolutionizing the experiences of users and members alike. By combining Jetlink’s cutting-edge AI infrastructure with MACFit’s user-centric approach, this collaboration has set new standards for efficiency and customer satisfaction in the fitness and wellness industry.
This story, shaped by over 7 million messages, hundreds of thousands of user interactions, and countless innovations, stands as a true testament to the power of collaboration and technology.
94%
Success Rate
750.000+
Conversations
7 Million
Messages Exchanged
MACFit
Aiming to continue the sports club culture created by Mars Athletic Clubs, MacFit adds pleasure and happiness to its members with sports in a fun atmosphere.
Besides the latest technology equipments, MAC quality programs, professional education and experience of MAC academy trainers, MacFit makes sports practical with its comfortable, pleasant atmosphore and simplified services. MacFit provides accessible sports experience for eveyone at affordable prices.
Industry: Lifestyle, sports
Company size: Enterprise > 1000 employees
HQ location: Istanbul, Turkey
Products & Services used
Conversational AI engine
Web messenger
WhatsApp Business API
Web and WhatsApp Chatbot: Faster, Easier, More Personalized
MACFit members have experienced a seamless and efficient journey since the introduction of Jetlink’s NLP-powered chatbot. Available on macfit.com and WhatsApp (+90 850 532 7000), this chatbot has redefined convenience by enabling users to:
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Instantly resolve their queries,
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Locate the nearest MACFit club,
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Request a callback for more detailed support, and much more.
By the Numbers:
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750,000+ conversations
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7 million messages exchanged
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94% success rate
These features have elevated user satisfaction and set a new benchmark for service quality within the MACFit ecosystem.
FitBot: Your Personal Digital Trainer
MACFit’s FitBot solution has reimagined the fitness experience by introducing unprecedented personalization. Powered by Jetlink’s LLM/GenAI technology, this virtual trainer understands individual needs and offers tailored recommendations, including:
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Guidance on fitness, health, nutrition, and overall well-being,
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Insights into gym equipment functionality through photo-based queries,
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Personalized calorie tracking and progress monitoring, among other capabilities.
By the Numbers:
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150,000+ conversations
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500,000+ messages exchanged
FitBot doesn’t just provide answers—it inspires users, acting as a digital companion on their fitness journeys.
Tailored Solutions for Internal Efficiency
Jetlink’s internal chatbot, designed specifically for MACFit staff, has transformed internal operations since 2023. By automatically recognizing member details, it streamlines support processes and allows employees to focus on providing high-quality service.
By the Numbers:
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75,000+ conversations
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1.5 million messages exchanged
This solution enhances operational efficiency, indirectly improving the overall MACFit experience for members.
FitBot doesn’t just provide answers—it inspires users, acting as a digital companion on their fitness journeys.
Dietitian WhatsApp Support: A New Dimension in Health and Nutrition
To complement its premium membership experience, MACFit introduced a Dietitian WhatsApp Support Line, offering one-on-one professional guidance. Alongside tailored advice, proactive messages keep users motivated and engaged on their wellness journeys.
By the Numbers:
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1,000+ conversations
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100,000+ messages exchanged
This solution enhances operational efficiency, indirectly improving the overall MACFit experience for members.
FitBot doesn’t just provide answers—it inspires users, acting as a digital companion on their fitness journeys.
Workout Recommender: Personalized Solutions on the Website
The “Workout Recommender” feature on the MACFit website has quickly gained traction among users. Unlike traditional chatbots, it integrates seamlessly with the website, using user data to deliver highly personalized workout plans tailored to individual needs.
" Answering their needs in seconds has always been something our members seek. Thanks to Jetlink, we have our Chatbot, which handles around 40k incoming messages every month, not only on the website but WhatsApp as well. With WhatsApp Business API integration, the members can reach out to us in several channels. Macfit Chatbot can answer approximately 170 different topics and also chit-chat with customers. You can trust Jetlink when it comes to customer satisfaction."
Yasin Yıldız
Membership Manager
Jetlink’s powerful infrastructure, combined with MACFit’s innovative vision, has established a new standard in the fitness industry. By offering solutions that understand and adapt to user needs, this collaboration has not only simplified lives but also inspired the sector to embrace the potential of AI-driven transformation.
Jetlink’s advanced AI technologies continue to shape MACFit’s digital journey, delivering new milestones with every step. With an eye on the future, this partnership is poised to lead the way in creating even more groundbreaking solutions for the fitness world.
Customer service solutions tailor-made for enterprise needs
You are protected from any risk
We own ISO 27001, ISO 9000 certifications, Encrypted database, and disaster recovery plan
We take good care of your data and your customers’ data
We are GDPR and LGPD compliant. We always provide the possibility for clients and users to know and decide on the handling of their data.
